ελvida’s participation at the Conference of the Association of Meat Processing Industries in Ioannina

On Saturday, October 12, Yianna Karamitsa, General Manager of ελvida, attended the Hellenic Association of Meat Processing Industries conference in Ioannina. She represented our company by presenting its progress, the major trends shaping the global market and consumer purchasing decisions, as well as how ελvida is at the forefront of these developments through its new line of frozen meat products, “Tou mpampa” (=Dad’s Line). She also highlighted the role of marketing in connecting with consumers through targeted communication that builds trust and strengthens brand relationships.

We are particularly pleased with this successful presence at the conference, which aligns with our strategy not merely to follow industry trends but to actively shape the future of the meat industry by offering high-quality products that meet modern consumer needs.